If you work at all in international SEO, you will definitely have come across the hreflang markup. Implementing it correctly can hugely improve the performance of global sites, yet getting it wrong can have the opposite effect and cause huge headaches. At the International Search Summit Munich, CEO of Yoast and SEO specialist Joost de Valk will be sharing his experience of rolling out hreflang across major global websites and providing tactics and tips for getting it right. He shares a few of those tips here.

Why is using hreflang so important on international websites?

If you have a page in multiple languages, you want Google to send people to the page in the right language for the user. Unfortunately for most websites, one specific language has far more links than other languages, so that would be the page Google would send people to; whereas your localized version of the page would never get that traffic. Hreflang is meant to mitigate that issue by sending people to the right page in the right language. In fact, for some countries it’s even important that you go to the right locale, for instance, de_DE versus de_AT, and hreflang can help fix this too.

What is the top tip you’d give when it comes to hreflang implementation?

Check. Check again. Then check again every month. This stuff is bound to break on a website that’s being actively developed. What is the top tip you’d give to marketers who are targeting different markets online? Train people for project management topics, before you start educating them about SEO. Most of the failures in international SEO comes from miscommunication/ lack of monitoring process and seldom due to lack of good SEO knowledge. And spend some more time on building up automated monitoring systems and processes that resolve any SEO risks.

Original article: http://blog.webcertain.com/international-seo-hreflang-tips/24/02/2016/