Create a multi-language website

A multi-language website is amazing for your International SEO,
the process so that search engines can identify which countries you want to reach and what languages you use for business.

Go Multi-lingual with your blog, forum or website

A Multi-language website is what we could call Web 3.0. Google itself announced it will start to give more importance and authority to websites using multi-lingual techniques, so, why should you stay in the past if you can join the multi-lingual world too ?

Turn your website into a multi-lingual one !

What is International SEO?

When you're looking at your site traffic and you realize that a good share of your visitors are either coming from other countries or speak other languages, it might be time to think about international SEO (which is essentially geotargeting).

Put simply, that means that you'll want to make your site content relevant for users in your target area(s) and language(s) including using the correct currencies and time zones. Remember that although the US and the UK speak the same language, we use different currencies, expect customer support at radically different times of day, and think Cambridge is in two very different places. Overseas shipping can be expensive, so by tailoring your site to one group or the other, you're avoiding nasty surprises for you and your potential customers.

If you are targeting multiple areas and languages, you want to offer separate content that is appropriate for each of those regions or language groups. Depending on the resources you have available, this could mean setting up separate sites or merely subdirectories so that visitors and search engines can easily find the most relevant content.

Create a multi-lingual website

SEO Best Practices

To help visitors and search engines know which country and language group you want to do business with, keep these tips in mind:

Localize content

Make sure you are providing information that's suited to your target audience(s). By using the local language, currency, and time zone together with contact information like addresses and phone numbers, you're sending strong signals to users and search engines that they're in the right spot on the globe. Also think about culture when you're creating your design and content. Different regions look at things like color, layout, and style of humor in their own ways.

Speak their language

Literally. Make sure that everything from your site navigation to your content to your help desk is in the primary language of the region you're targeting.

Don't use machine translations and don't automatically redirect a user to a different language based on location. It's fine to suggest an alternate language site, but you don't know (without asking) if that English-language searcher in France is an expat, a student of foreign language, or someone who's lost on the internet.

Show search engines which languages you're set up to handle using hreflang or language meta tags—bits of code that indicate which language(s) your content is available in.

<link rel="alternate" href="" hreflang="en-us">

Do not use cookies or scripts to show your language versions in the same URL. Search engines can't crawl that info, and human users may not be able to see it either.

Consider Site Structure

Consider site structure - Country code TLDs

There are many ways to separate your country—and language-specific content so that people and search engines can find what they need all in one place. You can use a subdomain, a subdirectory, ccTLD, gTLD, or different domains. Whichever you choose, Google recommends that you organize your hierarchy in a similar way in each section so that it's intuitive and easily crawlable.

Other SEO Signals

Other ways to show search engines that your site is local to a specific country include:

  1. Hosting your site on a local IP
  2. Linking to local content
  3. Building links from local resources

Related tools

  1. International SEO ROI Calculator
    This calculator helps you decide if an international SEO effort will produce a good return for your company at this time.
  2. Moz Local
    Moz Local creates and maintains business listings on the sites, apps, and directories that factor most into local search engine results.
  3. Open Site Explorer
    Open Site Explorer is a free tool that lets webmasters see up to 10,000 links to any site or page on the web using data from the Mozscape index.

External resources

  1. International SEO – Google Technical Support
    Google's official documentation on International SEO.


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